1. Which
are the most important area to include your keywords? – Page title and Body text are the most
important areas where we can include keywords for the SEO purpose.
2. What are webmaster tools? – Webmaster tools is a free service by
Google from where we can get free Indexing data, backlinks information, crawl
errors, search queries, CTR, website malware errors and submit the XML sitemap.
3. What
is the best way to maximize the frequency of crawling of your website by search
engines? –
Frequently adding new, original and quality content on the website.
4. Do
you know who is Danny Sullivan? – He is a Journalist who covers the field
of web search, considered as search engine guru and editor at
searchengineland.com
5. Who
is Matt Cutts? – He is
the head of web spam team at Google. Read more about Matt Cutts here: http://www.mattcutts.com/blog/
6. What
is the best criterion to identify the value of a backlink? – The
authority of the domain, quality of the content on the page where the backlink
is provided and then the page rank of the website.
7. What
is keyword proximity? – Keyword
Proximity is a measurement criteria of the closeness of the keywords within the
Page Title, Meta Description and Body Text.
8. What
is keyword prominence? – Keyword
prominence is the location of the keywords in the page title, meta description
and body text…..Read more about prominence at: http://www.seoglossary.com/article/64
9. Difference
between exit rate and bounce rate? – Bounce rate is the percentage of people
who leaves a particular website just after visiting a single page on this and
exit rate refers to the percentage of people who leaves from a particular
page….read more here http://www.blindfiveyearold.com/bounce-rate-vs-exit-rate
10.
What
is the Panda update and which is its current version? – Panda is
a search algorithm update by the Google to take on the content farms, low
quality websites and the websites getting low quality backlinks, Google removed
a lot of the webpage from the higher search index during this update and the
current version of Panda is 2.5.3 updated on October 19/20th Oct. 2011…read
here for latest panda updates http://www.seroundtable.com/tag/panda
11.
What
was caffeine update? – Caffeine
update was rolled out by Google in June 2010 and the main purpose of this
update was to include more fresh results in the search index, at least
50%..read more about caffeine update here http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
12.
A
customer can give you an access to only one tool, which one will you choose,
Webmasters or Analytics? – Of
Course Webmaster tools, because these are almost the essential tools for the
search engine optimization, we can have some analytics data in the webmasters
as well. But now due to the inclusion of webmaster data
in Analytics, we would like to have access to Analytics.
13. What
is 404? – It is a
server error code which is returned by the server what a particular webpage or
the file is missing from the webhost server.
14.
What
is 301 redirect? – It is a
SEO friendly version of permanent redirect for the webpages or the domains.
Read more about 301 redirect here http://www.webconfs.com/how-to-redirect-a-webpage.php
15.
What
is 302 redirect? – It is a
temporary redirect. Read more here http://www.internetofficer.com/seo/302-redirect/
16.
What
is robots.txt? –
Robots.txt is a text file used to give instructions to the search engine
crawlers about the caching and indexing of a webpage, domain, directory or a
file of a website. Read more here http://www.robotstxt.org/
17.
What
are the other methods to restrict a webpage from the search index? – we can
use noindex meta tag. Read more
here http://www.robotstxt.org/meta.html
18.
What
are Google Webmaster Tools crawl errors? – Crawl
errors provides the information about the URL’s of your website which are not
accessible but linked from somewhere. Read more here http://www.google.com/support/webmasters/bin/answer.py?answer=35120
19.
What
is a landing page? – a
landing page is a page in the website which is designed to attract the visitors
to contact/subscribe/buy a service or the product by reading few lines of
important information about that particular service or the product on that
page. Read more about landing page here http://www.copyblogger.com/landing-pages/
20.
What
is the recent change in Google Analytics? – Real
time visitors info, visitors flow, webmaster tools SEO data and website speed
data. Read more here http://analytics.blogspot.com/
21.
How
to handle the duplicate page in the website? – using
canonical tag. Read more here http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
22.
What
are the types of CSS and which is better for SEO? – 3 types,
Internal CSS, inline CSS and external CSS. Read more about CSS types here at http://www.expression-web-tutorial.com/Types_CSS_Styles.html. The external CSS is best for SEO
purpose. Read why to use external CSS http://www.basictips.com/tips/article_64.shtml
23.
How
many heading tags are there in HTML? – 6 tags, from H1 to H6
24.
Can
we use more than one H1 on a single webpage? – Of course, if there is a need of
describing two related topics on the same page then we can use, but using more
than 2 or 3 will not provide any credit to the search engines. Matt Cutts
advise on using more than one H1 tag http://www.youtube.com/watch?v=GIn5qJKU8VM
25.
Italic or Bold, which
is more useful? – Both are almost
same but Italic have a slight more better for keyword targeting on the webpage.
Read more here http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
26.
What
are top SEO ranking factors? – Quality
of content on the webpage, quality and quantity of backlinks to the webpage,
anchor text used in the backlinks, domain authority, social sharing metrics and
some other traffic metrics like page CTR, bounce rate and average time on the
webpage. Read more here http://www.seomoz.org/article/search-ranking-factors and here http://www.searchengineoptimizationjournal.com/2010/01/14/google-ranking-factors/
27.
What
is the criteria for removing a webpage from Google search index? – It
should return a 404 not found error or it should be 301 permanently redirected.
28.
Some
basic and quick steps to increase the webpage speed. – removing
the unused code and scripts. Replacing internal and inline CSS with the
external CSS. Using web server’s page compression methods. Using small sized
images or minimizing the no. of images.
29.
What
is CTR? – It is
Click Through Rate. Read more about CTR here http://en.wikipedia.org/wiki/Clickthrough_rate
30.
What
is CTA? – It is
Call to Action. Read more here http://en.wikipedia.org/wiki/Call_to_action_(marketing)
31.
What
is the Difference Between Google Panda and Penguin Update? –
Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...
Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...
32. What is topic modeling? – Topic Modeling is a technique used by
search engines to clearly analyse and identify the large volume of text on a
webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling
33. What is Pagination in SEO? – Pagination is the practice of dividing a
piece of content into different pages while at the same time allowing Google to
better understand the important pages to be indexed. Read the Google's
advice on using the pagination.
34. What are rich snippets? – Rich Snippets are the combination of
structured data displayed in Google search results for better relevancy to the
user and more data at a glance. Rich snippets are shown after google identifies
any microformats (http://microformats.org/) structured tags embedded in your
webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets
testing tool and named it the structured
data testing tool
35. What are URL parameters? – URL parameters are the values/attributes
passed in the URL of a webpage to fetch any data from the database or to alter
the order/structure of data displayed on the webpage, This is an important
thing to consider while doing SEO for websites which uses URL parameters,
especially e-commerce sites because these many times creates the duplicacy of
content, you can handle this duplicacy using the rel canonical attribute and
the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.
36. What is A/B testing and Multivariate
Testing? – A/B testing is the testing of a webpage by creating its two
different versions and redirecting some of the users to variation version from
the original URL to know which version is more effective, multivariate testing
is done using the software programs to dynamically insert/alter the components
on a webpage and record the user interaction/behavior with all the combinations
and identify the most effective combination. Google recommends using 302
temporary redirect while running the A/B testing in your website.
37. How to decrease the bounce rate of a
webpage? – Using strong Call to Action within the text of the webpage
(Known as contextual CTA), alongside with the content, improving design of the
page, adding links to the related content, increase the speed of webpage
loading, designing easy and user friendly navigation and overall creating a
responsive design.
38. Why we use noodp in meta robot tag? – To block the open directory
project description from displaying in the search results, applies
only to websites which are listed in ODP, i.e. dmoz.org.
39. What is meta refresh tag, should we use
it? –
Meta refresh tag on a webpage send the user to another url after a specified
period of time, typically in seconds. It is not recommended, rather use server
side 301 redirect.
40. What are breadcrumb? – Breadcrumb is a website navigation
system that clearly states the structure of website to both the users and the
search engines, in case, making search engines clearly identify the structure
of website, the microformats tags for breadcrumbs should be embedded in the
HTML.
41. Is there a way we can tell Google that a
particular webpage contains the Adult content? – Yes, we can do it by adding one of these
two meta tags to that webpage
1. <meta name="rating"
content="adult" /> OR
2. <meta name="rating"
content="RTA-5042-1996-1400-1577-RTA" />
42.
How Google treat links in PDF files? – Same as in the HTML pages, these passes
the page rank, indexing signals and other data, it is not possible to nofollow the
links in PDF files.
43. Mention soazme SEO myths you know and what
the actual facts are? - Here
are some myths and answers for reference.
- Meta description is used for ranking- Meta descriptions are not used for rankings by Google and only used as a short snippet of text which users see along with search results
- Google will always use my meta-data- No. Google will not always use your meta title or meta description. Based on the query, Google may change your meta data to suit the searchers query
- More links the better- False. Even one high quality relevant editorial links can trump 1 million spam links you might get via blog comments, forum posting, site wide links and so on (Not to mention your chance to get a penalty)
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